When your customer shares their email address with you, they are invested! They like your brand and want to learn more. Don't miss out on this opportunity! According to MailChimp (which sends billions of emails a month for tons of different companies), the average open rate in 2018 for business marketing emails is 20.81%. That means for every 100 emails you send, about 20 people are reading it. And emails are free to send! Your business should be sending marketing emails. Thompson Marketing Partners can help create your email program, including setting up templates and collecting email addresses. We can even help manage your email program by creating approved content and sending it for you! We can help as much or as little as you need!