You have goals for your business.  It may be to increase overall sales, or to attract new customers, or maybe it's to increase existing customer spend, or to successfully introduce a new product or service to the market. Our marketing strategy addresses the pros and cons of your business's current situation, defines your target audience, determines when buying decisions are made, defines potential opportunities, describes recommended marketing initiatives and includes a marketing budget.   This marketing strategy can then be executed by you and your team, or by us!