Fractional Marketing is outsourcing all or part of your businesses' marketing function on a part-time basis. Fractional Marketing gives you an executive-level marketing leader (CMO) at a fraction of the cost of having a full time marketing executive. This means you get deep marketing knowledge and experience and an experienced leader who knows how to achieve business goals. Bringing in a Fractional Marketer to manage your marketing efforts allows you to develop and execute a high-level marketing strategy without the costs or labor associated with doing the work in-house.
The concept of fractional executives isn't new. Small to mid-sized companies have been using fractional CFO's, COO's and CTO roles for years.
Kristen Thompson from Thompson Marketing Partners can serve as your company's Fractional Marketer. Top reasons to hire Thompson Marketing Partners:
Your company's budget can't support a full-time marketing executive
No one is leading marketing in your organization
The sales team is creating their own marketing materials out of necessity
You need marketing insights to help inform your business decisions