

marketing
FRACTIONAL MARKETING
Fractional Marketing is outsourcing all or part of your business's marketing function on a part-time basis. Fractional Marketing gives you an executive-level marketing leader (CMO) at a fraction of the cost of having a full-time marketing executive. This means you get deep marketing knowledge and experience and an experienced leader who knows how to achieve business goals. Bringing in a Fractional Marketer to manage your marketing efforts allows you to develop and execute a high-level marketing strategy without the costs or labor associated with doing the work in-house.
The concept of fractional executives isn't new. For years, small to mid-sized companies have been using fractional CFOs, COOs, and CTOs.
Kristen Thompson from Thompson Marketing Partners can serve as your company's Fractional Marketer. Top reasons to hire Thompson Marketing Partners:
-
Your company's budget can't support a full-time marketing executive
-
No one is leading marketing in your organization
-
The sales team is creating their own marketing materials out of necessity
-
You need marketing insights to help inform your business decisions