SEARCH ENGINE MARKETING (SEM)
Another way to drive traffic to your website is through pay per click (PPC)/cost per click (CPC) advertising and digital display ads. In this model, a business places a digital ad with a search engine or website network (i.e., Google AdWords) and then pays when the ad is clicked. These ads can appear directly in the search results (i.e., when a specific keyword is used) or as banner ads on websites with related content. This form of advertising allows you to get your website in front of customers when they are searching for businesses like yours. We believe this form of paid advertising is only necessary should other marketing tactics (i.e., SEO, email marketing, social media marketing, etc.) fall short of achieving your business goals. We can work with you to develop a strategy and a budget and help to execute!